The BCCI is expecting a triple profit from this deal between 2023-27. Reports suggest that BCCI could earn almost three times the amount in the 2018-2022 season, when Star India bought media rights worth over Rs 16,347 crore. Prior to Star India, Sony Pictures Networks held media rights amounting to Rs 8,200 crore for a decade.
will kill two with one arrow
Whoever wins the deal will also see a huge boost in their aspirations to become a major media player in India. The BCCI’s revenue from IPL media and streaming rights has increased manifold since the league came into existence. While this nearly doubled in 2018 when Star India took over media rights, the BCCI now expects the amount to triple in the 2023-27 cycle.
Last time Star had Rs 16,347.50 crore
Last time Star India had acquired both TV and digital rights in a combined bid of Rs 16,347.50 crore but this time the overall base price will be over Rs 32,000 crore. All the bidding companies will have to bid separately for each package this time.
Bid will be taken on 4 different packages
This time there are 4 special packages for media rights in which 74 matches of each season will be e-auctioned over two days for a time period of five years from 2023 to 2027, with the number of matches being increased to 94 in the last two years. There is also a provision to
- Package-A, Rs 49 crore per match: Indian Subcontinent Exclusive TV (broadcast) rights.
- Package-B, Rs 33 crore per match: Includes digital rights for the Indian subcontinent.
- Package-C, Rs 11 crore per match: Each season holds the digital rights to 18 select matches.
- Package-D, Rs 3 crore per match: (All matches) shall have joint rights for TV and Digital for overseas market.