The maximum bid for TV rights (Package A) was Rs 23,575 crore (Rs 57.5 crore per match), while Viacom18 spent Rs 23,758 crore to claim Package B and C exclusively for digital rights. Viacom18 also got rights for Australia, South Africa, UK regions in Package D while Times Internet got the rights for ‘MENA’ and ‘US’.
Notably, for the first time, the BCCI split the TV and digital rights of the IPL, offering four packages to the bidders: (a) India Sub-continent Television, (b) India Sub-continent Digital, (c) India Digital The non-exclusive special package and package D includes countries other than India. The auction started on 12th June at 11:00 am with packages A and B.
The bidding started at a base price of Rs 49 crore for TV rights and Rs 33 crore for digital rights and the parties had up to 30 minutes to bid.