Wednesday, June 15, 2022
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IPL Media Rights: Kuber’s treasure in the hands of BCCI! 49 lakhs on one ball of IPL, while earning 2.95 crores per over

The media rights were sold for Rs 48,390 crore for the Indian Premier League (IPL) 2023-2027, where the BCCI will earn around Rs 49 lakh from each ball bowled. At the same time, each over will earn Rs 2.95 crore. BCCI will earn Rs 118 crore from each IPL match from 2023. According to the five-year deal acquired by Star India in 2018, the average value of each home game in India is Rs 60 crore.

Notably BCCI was earning around Rs 55 crores from each IPL match in the previous cycle from 2018-22. Disney-Star retained the TV media rights in an e-auction conducted by the BCCI for three days, while Viacom18 won the digital rights for the 2023–27 cycle of the Indian Premier League for the Indian subcontinent.
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The maximum bid for TV rights (Package A) was Rs 23,575 crore (Rs 57.5 crore per match), while Viacom18 spent Rs 23,758 crore to claim Package B and C exclusively for digital rights. Viacom18 also got rights for Australia, South Africa, UK regions in Package D while Times Internet got the rights for ‘MENA’ and ‘US’.

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Notably, for the first time, the BCCI split the TV and digital rights of the IPL, offering four packages to the bidders: (a) India Sub-continent Television, (b) India Sub-continent Digital, (c) India Digital The non-exclusive special package and package D includes countries other than India. The auction started on 12th June at 11:00 am with packages A and B.

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The bidding started at a base price of Rs 49 crore for TV rights and Rs 33 crore for digital rights and the parties had up to 30 minutes to bid.

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