Friday, June 17, 2022
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ICC Media Rights: ICC has taken out 3 packages for media rights of 711 matches, will not bid like IPL

Dubai: The International Cricket Council (ICC) will begin the process of selling media rights tenders for 711 matches for its global tournament for the next eight-year cycle starting 2024 on June 20. The package also includes the Women’s Under-19 T20 World Cup. Unlike the Board of Control for Cricket in India (BCCI), the ICC will follow the traditional sealed process, with separate bids for men’s and women’s matches. The Indian board sold Indian Premier League (IPL) media rights for a record Rs 48,390 crore through a three-day e-auction.

The ICC has come out with three special packages for men and women, with TV rights in package A for both, digital rights in B and both TV and digital in C. In the men’s category, rights can be acquired for four and eight years. Only four years’ time rights can be achieved for women. For the first time, separate packages have been drawn for women’s and men’s events.

ICC Chief Executive Geoff Allardyce said in a statement: “International cricket will continue to attract spectators and it has attracted significant interest from broadcasters for ICC events. We have over a billion fans who love to play the game on a global scale and would love to see the best players in the world compete for cricket.

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